I like to watch TV whenever I get time to; I don’t really have a favorite show, in fact the best part of TV for me is the commercials. They always seem to come up with new ways to sell the same stuff and at times it can be quite humorous. That’s why for my commercial to blog about I chose one of the many Stride gum commercials. There is so many of them and they are all funny but the one I like the best is the Shawn White chase. In it they chase a guy through the mall trying to get him to spit out his gum and trade it for the company’s new product stride 2.0. The message or thesis in having to force the guy to spit out the gum is because they are trying to send the message that Stride gum last longer than all the types of gum on the market. The company also throws in that the purpose for showing the commercial at all is; they have a new type of gum on the market and if you don’t try it, they will find you; their ways of showing that I find hilarious. I believe that the audiences for these commercials are teens and young adults; that also maybe why I find it so funny. In the commercials they use things that appeal to a younger audience such as violent comedy, and in this particular one they use skateboarding in a mall; which is something most teens like, but the biggest sign as to who the audience is that famous snowboarder Swan White makes an appearance near the end.
Even though I like the commercial because it is humor; I would never be persuaded to buy stride gum. I tried it once and wasn’t at all impressed by it; the flavor did not last very long and I didn’t like the taste at all. Another reason I wouldn’t buy it is because in a way the commercial publicizes it they also make it seem undesirable; I mean why would I want to chew gum that would make me keep glancing over my shoulder to make sure there’s not someone after me trying to force me to spit it out so I can try another version or flavor.
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